Digital games are becoming a mature medium, an expressive art form, and a tool for social change. We are barely scratching the surface. Just like books, theatre, TV or cinema - games will one day lure a variety of tastes and attract players of all ages. But first we have to dismantle the notion of the “Gamer”. Games will soon speak to all of us – broaden their intellectual landscape, and address a wider range of emotions. In its famous ad from 1983 Electronic Arts asked “Can a Computer Make You Cry?”. I believe it can.